Short answer
AWS has the widest range of services and the largest ecosystem, a safe default for most new products. Azure fits organisations built on Microsoft 365, Active Directory, .NET and Windows Server, and often comes with enterprise agreements. Google Cloud stands out for data analytics, Kubernetes and AI tooling. All three offer regions in India, the Middle East, the UK and the US.
Updated · Written by the Infikey Technologies delivery team
Choose AWS if…
You are building a new product, want the broadest services and community, or your team already knows AWS.
Choose Azure if…
Your company runs on Microsoft 365, Entra ID, .NET or Windows Server, or you have Microsoft enterprise credits.
Choose Google Cloud if…
Data analytics with BigQuery, Kubernetes or Google’s AI models are central to your product.
Comparison
| Factor | AWS | Azure | Google Cloud |
|---|---|---|---|
| Service range | Widest | Very wide | Wide, focused |
| Strength | Ecosystem, maturity | Microsoft integration, hybrid | Data, analytics, Kubernetes |
| Identity | IAM | Entra ID, shared with Microsoft 365 | Cloud IAM, Google Workspace |
| Data and AI | SageMaker, Bedrock | Azure OpenAI Service, AI Foundry | BigQuery, Vertex AI, Gemini |
| Pricing | Pay as you go, savings plans | Pay as you go, enterprise agreements, hybrid benefit | Pay as you go, automatic sustained-use discounts |
| Talent availability | Highest | High | Good |
Cost
For the same workload, list prices are close. Real savings come from right-sizing servers, reserved or committed use, autoscaling, and switching off idle environments. Estimate a move with the cloud migration cost savings calculator and plan capacity with the bandwidth and hosting calculator.
Compliance and data residency
All three hold major certifications such as ISO 27001 and SOC 2, and offer regions that help with local data rules, including India’s DPDP Act and sector rules from regulators such as RBI. Choose regions close to your users and confirm requirements with your legal adviser; we are a software company, not a law firm. See the fintech and healthcare guides for regulated workloads.