Short answer
A dealership management system (DMS) runs a vehicle dealership: leads and test drives, vehicle inventory, quotations and bookings, finance and insurance, delivery, service workshop job cards, parts inventory and accounting. Infikey builds custom DMS platforms for dealer groups and multi-brand dealers, with customer apps and manufacturer data exports. Typical builds cost USD 40,000–100,000.
Updated · Written by the Infikey Technologies delivery team
DMS modules
| Module | Features |
|---|---|
| Sales CRM | Leads from OEM portals, website and ads; follow-ups; test drive scheduling |
| Inventory | New and used vehicles by branch, stock age, transfers, allocation to bookings |
| Sales desk | Quotations, accessories, exchange valuations, booking and delivery checklists |
| Finance and insurance | Loan applications with partner lenders, insurance quotes and renewals |
| Service | Appointments, job cards, estimates, technician allocation, quality checks |
| Parts | Parts inventory, counter sales, purchase orders, warranty claims |
| Reports | Conversion by source, gross per vehicle, workshop productivity, parts turnover |
Why dealer groups build their own DMS
- Multi-brand groups juggle a different manufacturer system for each brand. A group DMS gives one view across brands and branches.
- Used-car and pre-owned operations often sit outside OEM systems entirely.
- Customer experience: a group app for bookings, service updates and payments builds loyalty to the dealer, not just the brand.
- Reporting that management actually wants, without exporting spreadsheets from several systems.
Where an OEM requires its own system, we integrate rather than replace it. Lead handling works much like a real estate CRM adapted to vehicles.
Cost
| Scope | Budget (USD) | Budget (INR) |
|---|---|---|
| Sales CRM, inventory and sales desk | 40,000–60,000 | 32–50 lakh |
| Add service workshop and parts modules | 60,000–90,000 | 50–75 lakh |
| Add customer app and finance partner integrations | +10,000–25,000 | +8–20 lakh |
These are planning ranges, not quotes. Compare with subscriptions using the build vs buy calculator.
Project blueprint
Group DMS for a multi-brand dealer group
Based on the requirements we hear most often from buyers like this.
A dealer group sells and services several car brands from multiple showrooms. Each brand has its own manufacturer system, used cars are tracked in spreadsheets, and management cannot compare branches or follow a customer from sale to service.
What we would build
- Unified lead and sales CRM across brands and showrooms
- New and used vehicle inventory with stock age and transfers
- Finance and insurance desk with partner lender integrations
- Service bookings, job cards and parts inventory
- Group dashboard comparing branches, with data exchange to manufacturer systems
How success is measured
- Lead to sale conversion by source and branch
- Average stock age of used vehicles
- Service retention of customers who bought from the group
- Gross profit per vehicle sold