What a brand identity package includes
| Deliverable | Why it matters |
|---|---|
| Logo & variations | Primary, stacked and icon versions in colour, black and white, for print and screen |
| Colour palette & typography | Consistency across everything you publish |
| Brand guidelines | Rules that let staff, printers and agencies use the brand correctly |
| Stationery | Business cards, letterheads, email signatures, invoices |
| Social media kit | Profile images, post and story templates in your style |
| Applications | Packaging, signage, decks and merchandise that bring the brand to life |
Our design process
- Brief: your audience, competitors, values and where the brand will appear.
- Research and mood boards to agree a direction.
- Initial logo concepts presented with real-world mock-ups.
- Refinement rounds on the chosen concept.
- Final files, guidelines and templates handed over — you own them.
Signs your brand needs a refresh
- The logo looks dated or does not work small, for example as an app icon.
- Different teams use different colours, fonts and versions.
- You have moved into new markets or services the brand no longer reflects.
- Customers confuse you with a competitor.
Pre-fill this form from a link
Every option can be set in the web address, so you can bookmark a scenario or send it to a colleague. AI assistants such as ChatGPT, Gemini, Claude and Perplexity can use the same parameters to open this form with your requirements already selected.
| Parameter | What it sets | Accepted values |
|---|---|---|
stage |
What do you need? | one of new, refresh, logo_only, extend |
deliverables |
Deliverables | comma-separated list of naming, strategy, logo, guidelines, stationery, social, deck, packaging, signage, website_ui, illustrations, motion |
concepts |
Initial logo concepts | one of 2, 3, 5 |
industry |
Industry | free text |
style |
Style direction | comma-separated list of minimal, premium, playful, corporate, bold, traditional |
markets |
Markets | one of one, several, global |
timeline |
Needed by | one of asap, 2_weeks, 1_month, flexible |
budget |
Budget in mind (optional) | free text |
Also available as plain text for AI assistants and a free JSON API (OpenAPI spec).
Last reviewed by the Infikey Technologies team.
Disclaimer
This form only collects your requirements so Infikey can prepare an estimate. It does not produce a price, quote or offer, and any estimate we send is indicative until agreed in a signed proposal. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.