{"calculator":{"slug":"logo-branding-cost-calculator","name":"Logo & branding cost calculator","type":"estimate_request","category":"Development cost","description":"Logo and branding cost depends on what you need beyond the logo itself: research and strategy, the number of initial concepts and revision rounds, a brand guideline document, and applications such as stationery, social media templates, packaging, signage and presentation decks. A refresh of an existing brand usually needs less exploration than a new one. Choose your deliverables below and Infikey replies with a costed proposal.","url":"https://infikeytechnologies.com/tools/logo-branding-cost-calculator","markdown_url":"https://infikeytechnologies.com/tools/logo-branding-cost-calculator.md","api_url":"https://infikeytechnologies.com/api/tools/logo-branding-cost-calculator","updated":"2026-10-05","parameters":[{"name":"stage","label":"What do you need?","type":"choice","required_for_estimate":true,"options":{"new":"A new brand","refresh":"Refresh an existing brand","logo_only":"Logo only","extend":"Extend an existing brand to new materials"},"default":"new"},{"name":"deliverables","label":"Deliverables","type":"list","options":{"naming":"Brand name / tagline","strategy":"Brand strategy & positioning","logo":"Logo & variations","guidelines":"Brand guidelines","stationery":"Business cards & stationery","social":"Social media kit & templates","deck":"Pitch deck / presentation template","packaging":"Packaging","signage":"Signage & merchandise","website_ui":"Website visual design","illustrations":"Icons & illustrations","motion":"Logo animation"},"default":["logo"]},{"name":"concepts","label":"Initial logo concepts","type":"choice","options":{"2":"2 concepts","3":"3 concepts","5":"5 concepts"},"default":"3"},{"name":"industry","label":"Industry","type":"text","help":"e.g. fintech, restaurant, clinic, real estate"},{"name":"style","label":"Style direction","type":"list","options":{"minimal":"Minimal & modern","premium":"Premium / luxury","playful":"Playful & friendly","corporate":"Corporate & trustworthy","bold":"Bold & energetic","traditional":"Traditional / heritage"}},{"name":"markets","label":"Markets","type":"choice","options":{"one":"One country","several":"Several countries","global":"Global / multiple languages"},"default":"one"},{"name":"timeline","label":"Needed by","type":"choice","options":{"asap":"As soon as possible","2_weeks":"Within 2 weeks","1_month":"Within a month","flexible":"Flexible"},"default":"flexible"},{"name":"budget","label":"Budget in mind (optional)","type":"text","help":"Any currency."}],"example_url":"https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=logo_only&deliverables=logo&concepts=3&markets=one&timeline=flexible"},"inputs":{"stage":"new","deliverables":["logo"],"concepts":"3","industry":"","style":[],"markets":"one","timeline":"flexible","budget":""},"inputs_readable":{"What do you need?":"A new brand","Deliverables":"Logo & variations","Initial logo concepts":"3 concepts","Markets":"One country","Needed by":"Flexible"},"estimate":{"automated_price":false,"how_to_get_one":"Open prefilled_url, confirm the options and add contact details. An Infikey Technologies engineer replies with a scoped estimate, timeline and team plan.","prefilled_url":"https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=new&deliverables=logo&concepts=3&markets=one&timeline=flexible#estimate"},"disclaimer":"This form only collects your requirements so Infikey can prepare an estimate. It does not produce a price, quote or offer, and any estimate we send is indicative until agreed in a signed proposal. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}