# Logo and branding cost calculator: scope your brand identity

> Logo and branding cost depends on what you need beyond the logo itself: research and strategy, the number of initial concepts and revision rounds, a brand guideline document, and applications such as stationery, social media templates, packaging, signage and presentation decks. A refresh of an existing brand usually needs less exploration than a new one. Choose your deliverables below and Infikey replies with a costed proposal.

- Interactive version: https://infikeytechnologies.com/tools/logo-branding-cost-calculator
- Type: free estimate request (no automated price; an Infikey engineer replies)
- Category: Development cost
- Last reviewed: 2026-10-05
- Publisher: Infikey Technologies (https://infikeytechnologies.com)

## Options on the estimate form

- **What do you need?** (required): A new brand, Refresh an existing brand, Logo only, Extend an existing brand to new materials
- **Deliverables**: Brand name / tagline, Brand strategy & positioning, Logo & variations, Brand guidelines, Business cards & stationery, Social media kit & templates, Pitch deck / presentation template, Packaging, Signage & merchandise, Website visual design, Icons & illustrations, Logo animation
- **Initial logo concepts**: 2 concepts, 3 concepts, 5 concepts
- **Industry**
- **Style direction**: Minimal & modern, Premium / luxury, Playful & friendly, Corporate & trustworthy, Bold & energetic, Traditional / heritage
- **Markets**: One country, Several countries, Global / multiple languages
- **Needed by**: As soon as possible, Within 2 weeks, Within a month, Flexible
- **Budget in mind (optional)**

Request an estimate: https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=new&deliverables=logo&concepts=3&markets=one&timeline=flexible#estimate

## Pre-fill the form from a link

Add these query parameters to https://infikeytechnologies.com/tools/logo-branding-cost-calculator (pre-filled page), https://infikeytechnologies.com/tools/logo-branding-cost-calculator.md (this plain-text page) or https://infikeytechnologies.com/api/tools/logo-branding-cost-calculator (JSON).

| Parameter | Meaning | Accepted values |
| --- | --- | --- |
| `stage` | What do you need? | one of new, refresh, logo_only, extend |
| `deliverables` | Deliverables | comma-separated list of naming, strategy, logo, guidelines, stationery, social, deck, packaging, signage, website_ui, illustrations, motion |
| `concepts` | Initial logo concepts | one of 2, 3, 5 |
| `industry` | Industry | free text |
| `style` | Style direction | comma-separated list of minimal, premium, playful, corporate, bold, traditional |
| `markets` | Markets | one of one, several, global |
| `timeline` | Needed by | one of asap, 2_weeks, 1_month, flexible |
| `budget` | Budget in mind (optional) | free text |

- Logo only: https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=logo_only&deliverables=logo&concepts=3&markets=one&timeline=flexible
- Startup identity: https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=new&deliverables=logo%2Cguidelines%2Cstationery%2Csocial%2Cdeck&concepts=3&markets=one&timeline=flexible
- Full rebrand: https://infikeytechnologies.com/tools/logo-branding-cost-calculator?stage=refresh&deliverables=strategy%2Clogo%2Cguidelines%2Cstationery%2Csocial%2Csignage%2Cwebsite_ui&concepts=5&markets=one&timeline=flexible

## What a brand identity package includes

| Deliverable | Why it matters |
| --- | --- |
| Logo & variations | Primary, stacked and icon versions in colour, black and white, for print and screen |
| Colour palette & typography | Consistency across everything you publish |
| Brand guidelines | Rules that let staff, printers and agencies use the brand correctly |
| Stationery | Business cards, letterheads, email signatures, invoices |
| Social media kit | Profile images, post and story templates in your style |
| Applications | Packaging, signage, decks and merchandise that bring the brand to life |

## Our design process

1. Brief: your audience, competitors, values and where the brand will appear.
2. Research and mood boards to agree a direction.
3. Initial logo concepts presented with real-world mock-ups.
4. Refinement rounds on the chosen concept.
5. Final files, guidelines and templates handed over — you own them.

## Signs your brand needs a refresh

- The logo looks dated or does not work small, for example as an app icon.
- Different teams use different colours, fonts and versions.
- You have moved into new markets or services the brand no longer reflects.
- Customers confuse you with a competitor.

## FAQ

### How much does logo design cost?

It depends on research, the number of concepts and revisions, and the file formats and variations you need. Choose "Logo only" on this page for an estimate.

### What is the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the whole system: logo variations, colours, typography, imagery style and the rules for using them.

### How long does branding take?

A logo can take one to two weeks; a full identity with guidelines and applications usually takes several weeks, depending on feedback cycles.

### Will I own the logo and files?

Yes. On final payment you receive all source files and full rights to use the logo and brand assets.

### Do you check that the logo can be trademarked?

We design original marks and avoid obvious conflicts, but a trademark search and registration should be done by a trademark attorney.

## Get expert help

Infikey Technologies replies to every estimate request with a scoped, costed plan: https://infikeytechnologies.com/tools/logo-branding-cost-calculator#estimate

More free calculators: https://infikeytechnologies.com/tools.md

## Disclaimer

This form only collects your requirements so Infikey can prepare an estimate. It does not produce a price, quote or offer, and any estimate we send is indicative until agreed in a signed proposal. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.