Short answer
A D2C e-commerce website lets a brand sell directly to consumers instead of only through marketplaces. Infikey builds D2C stores on Shopify, WooCommerce or headless stacks, with fast mobile pages, one-page checkout, subscriptions, reviews, COD risk controls and analytics. Stores typically cost USD 4,000–30,000, depending on platform and features.
Updated · Written by the Infikey Technologies delivery team
What a high-converting D2C store includes
- Mobile-first design with large product images, clear pricing and sticky add-to-cart.
- Fast pages: optimised images, minimal apps and scripts, good Core Web Vitals.
- Checkout with UPI, wallets, cards, BNPL and Apple Pay; address autofill; COD with OTP and risk scoring to reduce returns to origin (RTO).
- Social proof: verified reviews with photos, UGC and clear return policies.
- Subscriptions and bundles for consumables, with easy skip and pause.
- Retention: email, SMS and WhatsApp flows for abandoned carts, post-purchase and replenishment.
- Analytics: GA4, Meta Conversions API and server-side tracking so ad platforms get accurate data.
- SEO: product, review and breadcrumb schema, collection content and fast category pages.
Which platform suits your brand?
| Platform | Best for | Watch out for |
|---|---|---|
| Shopify | Most D2C brands; quick launch, reliable checkout, huge app ecosystem | App costs add up; checkout customisation limits on lower plans |
| WooCommerce | Content-led brands, full control, no platform revenue share | Needs good hosting and maintenance |
| Headless (Shopify or custom backend + Next.js) | Brands with heavy content, custom experiences or very high traffic | Higher build and maintenance cost |
More detail in Shopify vs WooCommerce.
Cost
| Scope | Budget (USD) | Budget (INR) |
|---|---|---|
| Shopify store with customised premium theme | 4,000–8,000 | 3–6.5 lakh |
| Custom-designed Shopify or WooCommerce store with integrations | 8,000–15,000 | 6.5–12 lakh |
| Headless or fully custom D2C store | 15,000–30,000 | 12–25 lakh |
Estimate yours with the e-commerce website cost calculator.
After launch
We can stay on for conversion rate optimisation, A/B tests, speed monitoring, new landing pages for campaigns, and SEO and paid ads through our digital marketing and SEO team. Plan your ad spend with the Google Ads budget calculator.
Project blueprint
D2C store for a skincare brand selling mostly on marketplaces
Based on the requirements we hear most often from buyers like this.
A skincare brand sells mostly through marketplaces and wants its own store to build customer relationships, sell bundles and subscriptions, and reduce its reliance on marketplace commission and ads.
What we would build
- Fast mobile-first Shopify store with product education and reviews
- Bundles, subscriptions and a skin quiz for product recommendations
- One-page checkout with UPI, cards and COD risk checks
- Email and WhatsApp flows for abandoned carts and replenishment
- GA4 and ads conversion tracking set up correctly
How success is measured
- Conversion rate on mobile
- Share of revenue from the brand’s own store
- Repeat purchase and subscription retention
- COD return-to-origin rate