Short answer
A progressive web app (PWA) is a website that can be installed, work offline and send notifications, with no app store needed. It is cheaper, searchable on Google and instantly updatable. A native or cross-platform app offers deeper device access, app store presence and stronger engagement for frequent users. Choose a PWA for reach and content; choose an app for loyal, frequent users.
Updated · Written by the Infikey Technologies delivery team
Choose PWA if…
You depend on search traffic, users visit occasionally, budget is tight, or you want one product for desktop and mobile with instant updates.
Choose Native app if…
Users open your product often, you need device features such as background location, Bluetooth or advanced camera, or app store discovery matters.
Comparison
| Factor | PWA | Native or cross-platform app |
|---|---|---|
| Discovery | Google search, links, social | App Store and Google Play, plus links |
| Install | From the browser, optional | From app stores |
| Updates | Instant, no review | Store review for each release |
| Offline | Yes, with service workers | Yes |
| Push notifications | Yes; on iOS only after adding to home screen | Yes, fully supported |
| Device features | Camera, location, payments; limited background and Bluetooth | Full access |
| Cost | Lower, one codebase for desktop and mobile | Higher, plus store management |
| Engagement | Good for occasional use | Better for daily use and loyalty |
Cost
| Product | Typical budget (USD) |
|---|---|
| PWA for an existing business | 8,000–30,000 |
| Cross-platform app with admin panel | 15,000–60,000 |
These are planning ranges, not quotes. The website cost calculator and app development cost calculator give quick estimates.
Examples of good fits
- PWA: online stores driven by search, booking sites, property portals, news and content, internal tools used on any device.
- App: food and grocery ordering with loyalty, ride and delivery apps, fitness and banking apps, field worker apps needing background location.
Restaurants often start with an ordering website and QR menus, then add an app for regulars, as described in our restaurant ordering app guide.