How this calculator works
| Metric | Formula |
|---|---|
| Leads | visitors × visitor-to-lead rate |
| Customers | leads × qualification rate × close rate |
| Revenue | customers × average deal value |
| Visitors needed | revenue target ÷ (lead rate × qualification rate × close rate × deal value) |
Worked example
With these inputs:
- Currency: USD ($)
- Website visitors per month: 10,000
- Visitor-to-lead rate: 2%
- Leads that are qualified: 40%
- Qualified leads that buy: 20%
- Average deal value: 3,000
- Monthly revenue target: 100,000
Monthly revenue from the funnel: $48,000. 10,000 visitors a month become 200 leads, 80 qualified leads and 16 customers — about $48,000 of revenue.
| Leads | 200 |
|---|---|
| Qualified leads | 80 |
| New customers | 16 |
| Visitor-to-customer conversion | 0.16% |
| Revenue per visitor | $4.80 |
| Visitors needed for $100,000 | 20,833 |
| Gap to target | $52,000 a month |
Open this example in the calculator
Where funnels usually leak
| Stage | Common causes | Fixes |
|---|---|---|
| Visitor → lead | Slow pages, unclear offer, long forms | Faster pages, one clear call to action, shorter forms, chat |
| Lead → qualified | Wrong traffic, vague targeting | Tighter keywords and audiences, qualifying questions on forms |
| Qualified → customer | Slow follow-up, weak proposals, no nurturing | Reply within minutes, case studies, email nurturing, clear pricing |
Why conversion beats traffic
Rates multiply through the funnel, so a small improvement at one stage lifts everything below it. Moving the visitor-to-lead rate from 2% to 3% has the same effect as 50% more traffic — usually at a fraction of the cost.
Speed of response is one of the strongest levers at the bottom of the funnel: leads contacted quickly are far more likely to become customers.
Setting up funnel tracking
- Track form submissions, calls and chats as conversions in Google Analytics and your ad platforms.
- Record the source of every lead in your CRM.
- Mark leads as qualified, won or lost consistently.
- Send won deals back to Google Ads as offline conversions so bidding optimises for revenue.
Open this calculator with your numbers
Every option can be set in the web address, so you can bookmark a scenario or send it to a colleague. AI assistants such as ChatGPT, Gemini, Claude and Perplexity can use the same parameters to open this calculator with your numbers and the result already on the page.
| Parameter | What it sets | Accepted values |
|---|---|---|
currency |
Currency | one of USD, INR, AED, GBP, EUR |
visitors |
Website visitors per month | number from 0 to 1000000000, default 10000 |
lead_rate |
Visitor-to-lead rate | number from 0 to 100 (%), default 2 |
qualified_rate |
Leads that are qualified | number from 0 to 100 (%), default 40 |
close_rate |
Qualified leads that buy | number from 0 to 100 (%), default 20 |
deal_value |
Average deal value | number from 0 to 1000000000 (in the chosen currency), default 3000 |
target_revenue |
Monthly revenue target | number from 0 to 10000000000 (in the chosen currency), default 100000 |
Also available as plain text for AI assistants and a free JSON API (OpenAPI spec).
Last reviewed by the Infikey Technologies team.
Disclaimer
This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.