# Engagement rate calculator for Instagram, TikTok, Facebook, LinkedIn and X

> Engagement rate by followers = (likes + comments + shares + saves) ÷ followers ÷ number of posts × 100. Engagement rate by reach divides by the people who actually saw the posts, which is fairer for accounts whose reach varies. Benchmarks differ widely by platform: TikTok engagement tends to be far higher than Facebook or X, so compare like with like.

- Interactive version: https://infikeytechnologies.com/tools/engagement-rate-calculator
- Type: free instant calculator
- Category: Marketing
- Last reviewed: 2026-10-05
- Publisher: Infikey Technologies (https://infikeytechnologies.com)

## Example result (default inputs)

| Input | Value |
| --- | --- |
| Platform | Instagram |
| Followers | 5,000 |
| Number of posts these totals cover | 10 |
| Likes / reactions (total) | 600 |
| Comments (total) | 45 |
| Shares / reposts (total) | 20 |
| Saves (total) | 25 |
| Total reach (optional) | 0 |
| Total impressions or views (optional) | 0 |

**Engagement rate by followers (per post): 1.38%.** Engagement rate is 1.38% per post by followers, from 690 interactions across 10 posts.

Well above average: 1.38% is about 4.6× the typical Instagram engagement rate of 0.3%.

| Metric | Value |
| --- | --- |
| Total interactions | 690 |
| Interactions per post | 69.0 |
| Engagement rate by reach | Add reach to calculate |
| Engagement rate by impressions / views | Add impressions to calculate |
| Comments share of interactions | 6.5% |

### Your rate vs platform medians

| Item | Value | Detail |
| --- | --- | --- |
| Your rate (selected) | 1.38% |  |
| Instagram median | 0.3% |  |
| Facebook median | 0.046% |  |
| TikTok median | 2.01% |  |
| X (Twitter) median | 0.03% |  |

- Platform medians are all-industry figures from a published benchmark report; your industry and account size change what is “good”. Smaller accounts usually have higher engagement rates.

Open this result on the website: https://infikeytechnologies.com/tools/engagement-rate-calculator?platform=instagram&followers=5000&posts=10&likes=600&comments=45&shares=20&saves=25&reach=0&impressions=0

## Use from a link or API

Add these query parameters to https://infikeytechnologies.com/tools/engagement-rate-calculator (pre-filled page), https://infikeytechnologies.com/tools/engagement-rate-calculator.md (this plain-text page) or https://infikeytechnologies.com/api/tools/engagement-rate-calculator (JSON).

| Parameter | Meaning | Accepted values |
| --- | --- | --- |
| `platform` | Platform | one of instagram, facebook, tiktok, x, linkedin, youtube |
| `followers` | Followers | number from 1 to 1000000000, default 5000 |
| `posts` | Number of posts these totals cover | number from 1 to 10000, default 10 |
| `likes` | Likes / reactions (total) | number from 0 to 10000000000, default 600 |
| `comments` | Comments (total) | number from 0 to 10000000000, default 45 |
| `shares` | Shares / reposts (total) | number from 0 to 10000000000, default 20 |
| `saves` | Saves (total) | number from 0 to 10000000000, default 25 |
| `reach` | Total reach (optional) | number from 0 to 10000000000, default 0 |
| `impressions` | Total impressions or views (optional) | number from 0 to 10000000000, default 0 |

- Instagram brand: https://infikeytechnologies.com/tools/engagement-rate-calculator?platform=instagram&followers=12000&posts=12&likes=2400&comments=140&shares=60&saves=120&reach=48000&impressions=0
- TikTok creator: https://infikeytechnologies.com/tools/engagement-rate-calculator?platform=tiktok&followers=30000&posts=8&likes=9000&comments=400&shares=350&saves=500&reach=0&impressions=220000
- LinkedIn company page: https://infikeytechnologies.com/tools/engagement-rate-calculator?platform=linkedin&followers=3000&posts=8&likes=320&comments=30&shares=25&saves=0&reach=0&impressions=18000

## How it is calculated

- **Engagement rate by followers**: (likes + comments + shares + saves) ÷ posts ÷ followers × 100
- **Engagement rate by reach**: interactions ÷ total reach × 100
- **Engagement rate by impressions**: interactions ÷ total impressions × 100

## Which engagement rate should you use?

| Method | Best for | Limitation |
| --- | --- | --- |
| By followers | Comparing with competitors using public data | Ignores how many followers actually saw the post |
| By reach | Judging how well content resonates | Needs access to the account’s insights |
| By impressions / views | Video and paid content | Repeat views lower the rate |

## Not all interactions are equal

Comments, shares and saves signal stronger interest than likes, and platforms weigh them more heavily when deciding who sees a post. Track their share of total interactions, not only the overall rate.

## Ways to improve engagement

- Post the formats each platform currently favours, such as short video and carousels.
- Ask a specific question or invite people to save a useful post.
- Reply to comments quickly to keep conversations going.
- Post when your audience is online, as shown in your insights.
- Remove inactive or fake followers that dilute the rate.

## FAQ

### How do you calculate engagement rate?

Add likes, comments, shares and saves, divide by the number of posts, divide by followers and multiply by 100. 690 interactions over 10 posts with 5,000 followers is 1.38% per post.

### What is a good engagement rate on Instagram?

The 2026 all-industry median for brands was 0.30% per post by followers (Quid, formerly Rival IQ). Anything above that is good for a brand account, and smaller accounts often achieve several percent.

### Why is TikTok engagement higher than Instagram?

TikTok distributes content widely beyond followers, so posts get many interactions relative to follower count.

### Should I calculate engagement rate by reach or followers?

By reach if you have access to insights, because it measures response among people who actually saw the post. Use followers to compare with other accounts.

## Sources

- [Quid (formerly Rival IQ) — 2026 Social Media Industry Benchmark Report](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report)

## Get expert help

Send these results to an Infikey Technologies specialist from the form on https://infikeytechnologies.com/tools/engagement-rate-calculator#estimate or via https://infikeytechnologies.com/contact.

More free calculators: https://infikeytechnologies.com/tools.md

## Disclaimer

This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.