{"calculator":{"slug":"seo-traffic-value-calculator","name":"SEO traffic value calculator","url":"https://infikeytechnologies.com/tools/seo-traffic-value-calculator"},"inputs":{"currency":"USD","visits":5000,"non_brand":70,"cpc":2.5,"conversion_rate":2,"value":200},"inputs_readable":{"Currency":"USD ($)","Organic search visits per month":"5,000","Share of visits from non-brand searches":"70%","Average cost per click for your keywords":"2.5","Visitor-to-lead or sale conversion rate":"2%","Average value of a lead or sale":"200"},"result":{"headline":{"label":"Ad-equivalent value per month","value":"$8,750"},"summary":"Your 5,000 monthly organic visits would cost about $8,750 a month ($105,000 a year) to buy as Google Ads clicks.","verdict":{"tone":"info","text":"If organic rankings were lost, replacing this traffic with paid search would cost about $105,000 a year — a useful ceiling when budgeting for SEO."},"metrics":[{"label":"Ad-equivalent value per year","value":"$105,000"},{"label":"Non-brand visits per month","value":"3,500"},{"label":"Leads or sales per month","value":"100.0"},{"label":"Revenue value per month","value":"$20,000"},{"label":"Revenue value per year","value":"$240,000"},{"label":"Value per organic visit","value":"$4.00"}],"chart":{"title":"Monthly value of organic traffic","items":[{"label":"Cost to buy as ads","value":"$8,750","detail":"3,500 non-brand clicks × $2.50"},{"label":"Revenue it brings","value":"$20,000","detail":"100.0 conversions","selected":true}]},"notes":["Ad-equivalent value is an estimate of replacement cost, not money in the bank. The revenue line is closer to real business value."]},"share_url":"https://infikeytechnologies.com/tools/seo-traffic-value-calculator?currency=USD&visits=5000&non_brand=70&cpc=2.5&conversion_rate=2&value=200","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}