{"calculator":{"slug":"saas-pricing-freemium-calculator","name":"SaaS pricing & freemium conversion calculator","url":"https://infikeytechnologies.com/tools/saas-pricing-freemium-calculator"},"inputs":{"currency":"USD","model":"freemium","signups":2000,"conversion":4,"price_1":19,"mix_1":60,"price_2":49,"mix_2":30,"price_3":149,"mix_3":10,"churn":4,"free_cost":0.1,"months":12},"inputs_readable":{"Currency":"USD ($)","Model":"Freemium (free plan)","New sign-ups per month":"2,000","Sign-ups that become paying customers":"4%","Tier 1 price per month":"19","Customers choosing tier 1":"60%","Tier 2 price per month":"49","Customers choosing tier 2":"30%","Tier 3 price per month":"149","Customers choosing tier 3":"10%","Monthly churn of paying customers":"4%","Cost per free user per month":"0.1","Forecast length":"12 months"},"result":{"headline":{"label":"MRR after 12 months","value":"$31,758"},"summary":"2,000 sign-ups a month at 4% conversion and a blended price of $41.00 reach about $31,758 MRR after 12 months.","verdict":{"tone":"info","text":"At this churn, MRR levels off around $82,000 unless sign-ups, conversion, price or retention improve."},"metrics":[{"label":"Blended price (ARPA)","value":"$41.00"},{"label":"New paying customers per month","value":"80.0"},{"label":"Paying customers after 12 months","value":"775"},{"label":"Revenue over the period","value":"$221,813"},{"label":"Revenue per sign-up (first month)","value":"$1.64"},{"label":"Free accounts / their monthly cost at the end","value":"23,040 / $2,304"},{"label":"MRR ceiling at this churn","value":"$82,000"}],"chart":{"title":"MRR forecast","items":[{"label":"Month 1","value":"$3,280"},{"label":"Month 2","value":"$6,429"},{"label":"Month 3","value":"$9,452"},{"label":"Month 4","value":"$12,354"},{"label":"Month 5","value":"$15,139"},{"label":"Month 6","value":"$17,814"},{"label":"Month 7","value":"$20,381"},{"label":"Month 8","value":"$22,846"},{"label":"Month 9","value":"$25,212"},{"label":"Month 10","value":"$27,484"},{"label":"Month 11","value":"$29,664"},{"label":"Month 12","value":"$31,758","selected":true}]},"table":{"caption":"What conversion is worth","head":["Conversion rate","MRR after 12 months","Revenue in period"],"rows":[["2%","$15,879","$110,906"],["4%","$31,758","$221,813"],["6%","$47,637","$332,719"],["8%","$63,516","$443,626"]]},"notes":["Free accounts accumulate month after month, so their cost keeps rising even when paid growth levels off. The forecast assumes none of them leave."]},"share_url":"https://infikeytechnologies.com/tools/saas-pricing-freemium-calculator?currency=USD&model=freemium&signups=2000&conversion=4&price_1=19&mix_1=60&price_2=49&mix_2=30&price_3=149&mix_3=10&churn=4&free_cost=0.1&months=12","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}