{"calculator":{"slug":"saas-metrics-calculator","name":"SaaS metrics calculator (MRR, churn, LTV, CAC)","url":"https://infikeytechnologies.com/tools/saas-metrics-calculator"},"inputs":{"currency":"USD","customers":200,"arpa":99,"new_customers":20,"churned":6,"expansion":500,"contraction":100,"margin":80,"cac":600},"inputs_readable":{"Currency":"USD ($)","Paying customers at start of month":"200","Average revenue per account per month (ARPA)":"99","New customers this month":"20","Customers lost this month":"6","Expansion MRR (upgrades, add-ons)":"500","Contraction MRR (downgrades)":"100","Gross margin":"80%","Customer acquisition cost (CAC)":"600"},"result":{"headline":{"label":"Monthly recurring revenue (MRR)","value":"$19,800"},"summary":"MRR is $19,800 (ARR $237,600) with 3% monthly customer churn and an LTV:CAC ratio of 4.4:1.","verdict":{"tone":"good","text":"Healthy: LTV:CAC of 4.4:1 meets the common 3:1 benchmark, with CAC paid back in 7.6 months."},"metrics":[{"label":"Annual recurring revenue (ARR)","value":"$237,600"},{"label":"Net new MRR this month","value":"$1,786"},{"label":"MRR at start of next month","value":"$21,586"},{"label":"Customer churn (monthly)","value":"3%"},{"label":"Annual customer retention","value":"69.4%"},{"label":"Gross revenue churn (monthly)","value":"3.51%"},{"label":"Net revenue retention (monthly / annualised)","value":"99% / 88.9%"},{"label":"Customer lifetime value (LTV)","value":"$2,640"},{"label":"LTV:CAC ratio","value":"4.4:1"},{"label":"CAC payback period","value":"7.6 months"}],"chart":{"title":"MRR movement this month","items":[{"label":"MRR at start of month","value":"$19,800"},{"label":"New customers","value":"+$1,980","detail":"20 × $99.00"},{"label":"Expansion","value":"+$500"},{"label":"Contraction","value":"-$100"},{"label":"Churned","value":"-$594","detail":"6 customers"},{"label":"MRR at start of next month","value":"$21,586","selected":true}]},"notes":["One month of data is noisy. Average churn and expansion over 3–6 months for planning."]},"share_url":"https://infikeytechnologies.com/tools/saas-metrics-calculator?currency=USD&customers=200&arpa=99&new_customers=20&churned=6&expansion=500&contraction=100&margin=80&cac=600","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}