{"calculator":{"slug":"roas-calculator","name":"ROAS & break-even ROAS calculator","url":"https://infikeytechnologies.com/tools/roas-calculator"},"inputs":{"currency":"USD","spend":5000,"revenue":20000,"margin":40,"fees":0,"target_profit":10},"inputs_readable":{"Currency":"USD ($)","Ad spend":"5,000","Revenue from ads":"20,000","Gross margin":"40%","Agency, tool & creative fees":"0","Target net profit margin":"10%"},"result":{"headline":{"label":"Return on ad spend (ROAS)","value":"4x"},"summary":"$20,000 revenue from $5,000 ad spend is a 4x ROAS; break-even at a 40% margin is 2.5x.","verdict":{"tone":"good","text":"On target: 4x ROAS beats the 3.33x needed for a 10% profit margin. Test scaling the budget gradually."},"metrics":[{"label":"Break-even ROAS (ad spend only)","value":"2.5x"},{"label":"Break-even ROAS incl. fees","value":"2.5x"},{"label":"Target ROAS for 10% profit","value":"3.33x"},{"label":"Gross profit from ads","value":"$8,000"},{"label":"Net profit after ad spend and fees","value":"$3,000"},{"label":"Advertising cost of sales (ACoS)","value":"25%"}],"chart":{"title":"ROAS vs break-even and target","items":[{"label":"Your ROAS","value":"4x","selected":true},{"label":"Break-even ROAS","value":"2.5x"},{"label":"Target ROAS","value":"3.33x"}]},"notes":["ROAS uses revenue, not profit. Check returns, refunds and repeat purchases before deciding a campaign is unprofitable."]},"share_url":"https://infikeytechnologies.com/tools/roas-calculator?currency=USD&spend=5000&revenue=20000&margin=40&fees=0&target_profit=10","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}