{"calculator":{"slug":"marketing-roi-calculator","name":"Marketing ROI calculator","url":"https://infikeytechnologies.com/tools/marketing-roi-calculator"},"inputs":{"currency":"USD","media":7000,"other_costs":3000,"revenue":30000,"margin":50,"baseline":0},"inputs_readable":{"Currency":"USD ($)","Media / ad spend":"7,000","Agency, creative, tools & staff time":"3,000","Revenue attributed to the campaign":"30,000","Gross margin":"50%","Revenue you would have made anyway":"0"},"result":{"headline":{"label":"Marketing ROI (on gross profit)","value":"50%"},"summary":"A campaign costing $10,000 that generated $30,000 of extra revenue at a 50% margin has a marketing ROI of 50%.","verdict":{"tone":"info","text":"Profitable: the campaign covered its costs with a 50% return on gross profit."},"metrics":[{"label":"Total campaign cost","value":"$10,000"},{"label":"Incremental revenue","value":"$30,000"},{"label":"Gross profit from the campaign","value":"$15,000"},{"label":"Net return","value":"$5,000"},{"label":"Simple revenue ROI","value":"200%"},{"label":"Break-even revenue","value":"$20,000"},{"label":"Revenue per $1 spent","value":"$3.00"}],"chart":{"title":"Cost vs return","items":[{"label":"Campaign cost","value":"$10,000"},{"label":"Gross profit","value":"$15,000"},{"label":"Net return","value":"$5,000","selected":true}]},"notes":["Revenue-based ROI looks better than profit-based ROI. Report the profit-based figure when deciding where to spend."]},"share_url":"https://infikeytechnologies.com/tools/marketing-roi-calculator?currency=USD&media=7000&other_costs=3000&revenue=30000&margin=50&baseline=0","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}