{"calculator":{"slug":"marketing-budget-calculator","name":"Marketing budget calculator","url":"https://infikeytechnologies.com/tools/marketing-budget-calculator"},"inputs":{"currency":"USD","revenue":2000000,"business":"b2b_services","goal":"grow","custom_percent":0},"inputs_readable":{"Currency":"USD ($)","Annual revenue (or revenue target)":"2,000,000","Business type":"B2B services / agency / consulting","Growth goal":"Steady growth","Or set your own % of revenue":"0%"},"result":{"headline":{"label":"Annual marketing budget","value":"$140,000"},"summary":"At 7% of $2,000,000 revenue, the marketing budget is about $140,000 a year ($11,667 a month).","verdict":{"tone":"info","text":"Within the typical range for this business type. Review channel results quarterly and move budget to what brings customers most cheaply."},"metrics":[{"label":"Share of revenue","value":"7% (suggested)"},{"label":"Monthly budget","value":"$11,667"},{"label":"Quarterly budget","value":"$35,000"},{"label":"Typical range for this business type","value":"4–10% ($80,000–$200,000)"}],"chart":{"title":"Suggested split by channel (annual)","items":[{"label":"SEO & content","value":"$42,000","detail":"30%"},{"label":"Paid search","value":"$35,000","detail":"25%"},{"label":"LinkedIn & social","value":"$21,000","detail":"15%"},{"label":"Events & partnerships","value":"$14,000","detail":"10%"},{"label":"Email & CRM","value":"$7,000","detail":"5%"},{"label":"Website & tools","value":"$14,000","detail":"10%"},{"label":"Creative & brand","value":"$7,000","detail":"5%"}]},"table":{"caption":"Channel budget","head":["Channel","Share","Per year","Per month"],"rows":[["SEO & content","30%","$42,000","$3,500"],["Paid search","25%","$35,000","$2,917"],["LinkedIn & social","15%","$21,000","$1,750"],["Events & partnerships","10%","$14,000","$1,167"],["Email & CRM","5%","$7,000","$583"],["Website & tools","10%","$14,000","$1,167"],["Creative & brand","5%","$7,000","$583"]]},"notes":["Ranges and splits are rules of thumb, not benchmarks for your company. Start from your customer acquisition cost and target number of customers where you can."]},"share_url":"https://infikeytechnologies.com/tools/marketing-budget-calculator?currency=USD&revenue=2000000&business=b2b_services&goal=grow&custom_percent=0","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}