{"calculator":{"slug":"ltv-cac-ratio-calculator","name":"LTV:CAC ratio & CAC payback calculator","url":"https://infikeytechnologies.com/tools/ltv-cac-ratio-calculator"},"inputs":{"currency":"USD","cac":1200,"arpa":150,"margin":75,"churn":2.5},"inputs_readable":{"Currency":"USD ($)","Customer acquisition cost (CAC)":"1,200","Monthly revenue per customer":"150","Gross margin":"75%","Monthly churn":"2.5%"},"result":{"headline":{"label":"LTV:CAC ratio","value":"3.8:1"},"summary":"LTV is $4,500 against a CAC of $1,200 — an LTV:CAC ratio of 3.8:1, with CAC paid back in 10.7 months.","verdict":{"tone":"good","text":"Healthy unit economics: 3.8:1 LTV:CAC and 10.7-month payback. You can likely invest more in growth."},"metrics":[{"label":"Customer lifetime value (gross profit)","value":"$4,500"},{"label":"CAC payback (simple)","value":"10.7 months"},{"label":"CAC payback (churn-adjusted)","value":"13 months"},{"label":"Monthly gross profit per customer","value":"$113"},{"label":"Churn needed for 3:1","value":"3.13% a month"},{"label":"Maximum CAC for 3:1","value":"$1,500"}],"chart":{"title":"Cumulative gross profit per acquired customer (churn-adjusted)","items":[{"label":"CAC to recover","value":"$1,200","selected":true},{"label":"Month 6","value":"$634"},{"label":"Month 12","value":"$1,179"},{"label":"Month 18","value":"$1,647"},{"label":"Month 24","value":"$2,049"},{"label":"Month 30","value":"$2,395"},{"label":"Month 36","value":"$2,691"}]},"notes":["Churn-adjusted payback weights each month by the share of customers still subscribed, so it is the more conservative figure."]},"share_url":"https://infikeytechnologies.com/tools/ltv-cac-ratio-calculator?currency=USD&cac=1200&arpa=150&margin=75&churn=2.5","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}