{"calculator":{"slug":"google-ads-budget-calculator","name":"Google Ads budget & ROAS calculator","url":"https://infikeytechnologies.com/tools/google-ads-budget-calculator"},"inputs":{"currency":"USD","leads":50,"conversion_rate":4,"cpc":2.5,"close_rate":20,"deal_value":5000,"margin":60},"inputs_readable":{"Currency":"USD ($)","Target leads per month":"50","Landing page conversion rate":"4%","Average cost per click":"2.5","Lead-to-customer close rate":"20%","Average revenue per customer":"5,000","Gross margin":"60%"},"result":{"headline":{"label":"Monthly ad budget","value":"$3,125"},"summary":"50 leads a month at a 4% conversion rate and $2.50 CPC needs about $3,125 a month in Google Ads spend.","verdict":{"tone":"good","text":"Profitable: ROAS of 16x is above the 1.67x break-even, so each extra $1 of spend returns more gross profit than it costs — until CPCs rise as you scale."},"metrics":[{"label":"Clicks needed","value":"1,250"},{"label":"Cost per lead","value":"$62.50"},{"label":"Daily budget","value":"$103"},{"label":"New customers per month","value":"10"},{"label":"Customer acquisition cost","value":"$313"},{"label":"Revenue from ads","value":"$50,000"},{"label":"ROAS","value":"16x"},{"label":"Break-even ROAS","value":"1.67x"},{"label":"Gross profit after ad spend","value":"$26,875"},{"label":"Maximum profitable CPC","value":"$24.00"}],"chart":{"title":"Monthly spend vs return","items":[{"label":"Ad spend","value":"$3,125","detail":"1,250 clicks → 50 leads"},{"label":"Revenue from ads","value":"$50,000","detail":"10 customers × $5,000"},{"label":"Gross profit after ad spend","value":"$26,875","detail":"revenue × 60% margin − ad spend","selected":true}]},"notes":["Treat the first month as a test: real conversion rates and CPCs vary by keyword, location and landing page."]},"share_url":"https://infikeytechnologies.com/tools/google-ads-budget-calculator?currency=USD&leads=50&conversion_rate=4&cpc=2.5&close_rate=20&deal_value=5000&margin=60","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}