{"calculator":{"slug":"engagement-rate-calculator","name":"Social media engagement rate calculator","url":"https://infikeytechnologies.com/tools/engagement-rate-calculator"},"inputs":{"platform":"instagram","followers":5000,"posts":10,"likes":600,"comments":45,"shares":20,"saves":25,"reach":0,"impressions":0},"inputs_readable":{"Platform":"Instagram","Followers":"5,000","Number of posts these totals cover":"10","Likes / reactions (total)":"600","Comments (total)":"45","Shares / reposts (total)":"20","Saves (total)":"25","Total reach (optional)":"0","Total impressions or views (optional)":"0"},"result":{"headline":{"label":"Engagement rate by followers (per post)","value":"1.38%"},"summary":"Engagement rate is 1.38% per post by followers, from 690 interactions across 10 posts.","verdict":{"tone":"good","text":"Well above average: 1.38% is about 4.6× the typical Instagram engagement rate of 0.3%."},"metrics":[{"label":"Total interactions","value":"690"},{"label":"Interactions per post","value":"69.0"},{"label":"Engagement rate by reach","value":"Add reach to calculate"},{"label":"Engagement rate by impressions / views","value":"Add impressions to calculate"},{"label":"Comments share of interactions","value":"6.5%"}],"chart":{"title":"Your rate vs platform medians","items":[{"label":"Your rate","value":"1.38%","selected":true},{"label":"Instagram median","value":"0.3%"},{"label":"Facebook median","value":"0.046%"},{"label":"TikTok median","value":"2.01%"},{"label":"X (Twitter) median","value":"0.03%"}]},"notes":["Platform medians are all-industry figures from a published benchmark report; your industry and account size change what is “good”. Smaller accounts usually have higher engagement rates."]},"share_url":"https://infikeytechnologies.com/tools/engagement-rate-calculator?platform=instagram&followers=5000&posts=10&likes=600&comments=45&shares=20&saves=25&reach=0&impressions=0","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}