{"calculator":{"slug":"email-marketing-roi-calculator","name":"Email marketing ROI calculator","url":"https://infikeytechnologies.com/tools/email-marketing-roi-calculator"},"inputs":{"currency":"USD","subscribers":10000,"emails":4,"delivery":98,"open_rate":35,"ctor":8,"conversion":3,"order_value":60,"cost":500},"inputs_readable":{"Currency":"USD ($)","Subscribers":"10,000","Campaigns per month":"4","Delivery rate":"98%","Open rate":"35%","Click-to-open rate":"8%","Click-to-order conversion rate":"3%","Average order value":"60","Monthly email costs":"500"},"result":{"headline":{"label":"Monthly email revenue","value":"$1,976"},"summary":"10,000 subscribers and 4 campaigns a month bring about 33 orders and $1,976 of revenue — $3.95 for every $1 spent.","verdict":{"tone":"info","text":"Profitable on revenue: $3.95 per $1 spent. Automated welcome, abandoned-cart and win-back emails usually lift this most."},"metrics":[{"label":"Emails delivered","value":"39,200"},{"label":"Opens","value":"13,720"},{"label":"Clicks","value":"1,098"},{"label":"Orders","value":"32.9"},{"label":"ROI","value":"295%"},{"label":"Revenue per email sent","value":"$0.049"},{"label":"Revenue per subscriber per year","value":"$2.37"},{"label":"Click-through rate (clicks ÷ delivered)","value":"2.8%"}],"chart":{"title":"Monthly email funnel","items":[{"label":"Delivered","value":"39,200"},{"label":"Opened","value":"13,720"},{"label":"Clicked","value":"1,098"},{"label":"Ordered","value":"32.9","selected":true}]},"notes":["Revenue per subscriber shows what a new subscriber is worth — a useful cap on what to spend acquiring one."]},"share_url":"https://infikeytechnologies.com/tools/email-marketing-roi-calculator?currency=USD&subscribers=10000&emails=4&delivery=98&open_rate=35&ctor=8&conversion=3&order_value=60&cost=500","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}