{"calculator":{"slug":"customer-acquisition-cost-calculator","name":"Customer acquisition cost (CAC) calculator","url":"https://infikeytechnologies.com/tools/customer-acquisition-cost-calculator"},"inputs":{"currency":"USD","spend_search":6000,"customers_search":30,"spend_social":4000,"customers_social":16,"spend_content":2500,"customers_content":14,"spend_other":0,"customers_other":0,"shared":8000,"arpa":150,"margin":70},"inputs_readable":{"Currency":"USD ($)","Paid search spend":"6,000","New customers from paid search":"30","Paid social spend":"4,000","New customers from paid social":"16","SEO & content spend":"2,500","New customers from seo & content":"14","Other channels spend":"0","New customers from other channels":"0","Shared sales & marketing costs":"8,000","Average revenue per customer per month":"150","Gross margin":"70%"},"result":{"headline":{"label":"Blended CAC","value":"$342"},"summary":"Blended customer acquisition cost is $342 across 60 new customers, paid back in 3.3 months.","verdict":{"tone":"good","text":"Healthy: blended CAC is paid back in 3.3 months of gross profit — within the commonly cited 12-month benchmark."},"metrics":[{"label":"Paid search CAC","value":"$200"},{"label":"Paid social CAC","value":"$250"},{"label":"SEO & content CAC","value":"$179"},{"label":"Total new customers","value":"60"},{"label":"Paid-channel CAC (channel spend only)","value":"$208"},{"label":"Blended CAC (incl. shared costs)","value":"$342"},{"label":"CAC payback period","value":"3.3 months"}],"chart":{"title":"CAC by channel","items":[{"label":"Paid search","value":"$200","detail":"30 customers"},{"label":"Paid social","value":"$250","detail":"16 customers"},{"label":"SEO & content","value":"$179","detail":"14 customers"},{"label":"Blended CAC (incl. shared costs)","value":"$342","selected":true}]},"notes":["Use the same period for spend and customers, and allow for sales cycles: B2B deals often close months after the spend."]},"share_url":"https://infikeytechnologies.com/tools/customer-acquisition-cost-calculator?currency=USD&spend_search=6000&customers_search=30&spend_social=4000&customers_social=16&spend_content=2500&customers_content=14&spend_other=0&customers_other=0&shared=8000&arpa=150&margin=70","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}