{"calculator":{"slug":"churn-rate-calculator","name":"Churn rate & retention calculator","url":"https://infikeytechnologies.com/tools/churn-rate-calculator"},"inputs":{"period":"month","start":1000,"lost":30,"new":60,"months":12},"inputs_readable":{"Period of your numbers":"One month","Customers at start of period":"1,000","Customers lost during period":"30","New customers during period":"60","Forecast length":"12 months"},"result":{"headline":{"label":"Churn rate per month","value":"3%"},"summary":"Losing 30 of 1,000 customers per month is 3% churn — 3% a month and 30.6% a year.","verdict":{"tone":"warn","text":"High churn: you lose 31% of customers a year. Look at onboarding and the first 90 days, where most cancellations start."},"metrics":[{"label":"Monthly churn (equivalent)","value":"3%"},{"label":"Annual churn (compounded)","value":"30.6%"},{"label":"Retention rate per month","value":"97%"},{"label":"Average customer lifetime","value":"33.3 months"},{"label":"Customers at end of period","value":"1,030"},{"label":"Today’s customers left after 12 months","value":"69.4%"},{"label":"Customer count where churn equals new customers","value":"2,000"}],"chart":{"title":"Forecast customers (same churn and new customers)","items":[{"label":"Month 1","value":"1,030"},{"label":"Month 2","value":"1,059"},{"label":"Month 3","value":"1,087"},{"label":"Month 4","value":"1,115"},{"label":"Month 5","value":"1,141"},{"label":"Month 6","value":"1,167"},{"label":"Month 7","value":"1,192"},{"label":"Month 8","value":"1,216"},{"label":"Month 9","value":"1,240"},{"label":"Month 10","value":"1,263"},{"label":"Month 11","value":"1,285"},{"label":"Month 12","value":"1,306","selected":true}]},"notes":["With constant new sign-ups, the customer base levels off where churned customers equal new ones — about 2,000 customers here."]},"share_url":"https://infikeytechnologies.com/tools/churn-rate-calculator?period=month&start=1000&lost=30&new=60&months=12","disclaimer":"This calculator is provided free for general information and planning only. Results are estimates based on the inputs you enter and the assumptions described on this page, reference data such as published prices may change, and actual costs and outcomes will differ. Nothing on this page is financial, legal, tax, investment or other professional advice. Infikey Technologies Private Limited, Infikey Technologies LLC and their directors, employees and affiliates make no warranty, express or implied, about the accuracy, completeness or suitability of this tool or its results, and accept no liability for any loss or damage, direct or indirect, arising from its use or from reliance on its results. Verify all figures independently and seek professional advice before making any decision. Use of this tool is at your own risk.","publisher":{"name":"Infikey Technologies","url":"https://infikeytechnologies.com","contact":"https://infikeytechnologies.com/contact"}}